For Immediate Release
Secret Location Launches ‘Donculous Dash,
Interactive Game giving Kids Ultimate Control
– Secret Location teams up with FreshTV and Corus Entertainment on spin off of animated kids franchise Total Drama–
– ‘Donculous Dash allows kids to play their favourite characters in a race around the world and ultimately, choose the winning team –
– ‘Donculous Dash available now on iOS, cartoonnetwork.ca and teletoon.com/fr –
TORONTO (January 14, 2016) – Secret Location, the award-winning content creation company for emerging platforms, has developed ‘Donculous Dash, a new interactive companion app to FreshTV-produced animated series Total Drama Presents: The Ridonculous Race. Now in its ninth year on Corus Entertainment’s Cartoon Network (Canada) and TÉLÉTOON, ‘Donculous Dash is the first gaming experience for The Ridonculous Race and gives the game players control over the show outcome.
‘Donculous Dash game players use teams from The Ridonculous Race TV show to race around the world.
Secret Location created ‘Donculous Dash to extend the experience of the hit kids series, allowing players to choose the winner of the linear broadcast. Targeting 6 – 11 year olds, the game follows the show’s narrative, which sees 18 teams race around the world for the chance to win a fictional one million dollars. Every episode features an adventure to a new country where teams participate in a series of challenges. The last team to arrive at the finish line of each episode may be eliminated.
In ‘Donculous Dash, Secret Location collaborated with the show’s creators to design a fun and exciting experience that put players right in the middle of The Ridonculous Race world. Players choose their favourite team and take them through similar challenges. As teams are eliminated from the series, they are also removed from the game and players can only use the teams remaining. When the final three pairs are left, ‘Donculous Dash player points are compiled, ultimately deciding the winner of the TV series. After the finale on Monday, February 15, the game is reset and players can use all the teams again.
“‘Donculous Dash was designed to extend The Ridonculous Race fun and give the audience ultimate control in deciding who wins,” said James Milward, President, Secret Location. “By allowing the players to control the TV show, we are excited to take audience engagement to the next level and really create a huge reward for the fans.”
"We are so pleased to be working with Secret Location on this concept. ‘Donculous Dash gives fans the power to engage with the series on a whole new level,” said Athena Georgaklis, Director of Content, TELETOON. “This app is an extension of how we continue to create new ways to connect our brands with kids across multi-platforms."
‘Donculous Dash available now on iOS, cartoonnetwork.ca, and teletoon.com/fr.
About Secret Location
Secret Location is a multi Emmy® and Cannes Lion Award-winning content studio for emerging platforms. Secret Location combines cutting-edge technology with traditional storytelling to create digitally accelerated experiences for the web, mobile, tablet and new platforms like Virtual and Augmented Reality (VR & AR). Just eight years old, the company has offices in Los Angeles and Toronto and works with a myriad of clients, which include NBC, Fox, IFC, The History Channel, Endemol, and PBS, as well as massive consumer brands like Samsung, GE and Red Bull. Secret Location also produces digitally driven dramatic series, comedy, journalism and sports, with a combination of IP partnerships and original properties. Follow Secret Location on Twitter, Facebook, and Instagram.
For more information, please contact:
Amy Doary, ADPR, firstname.lastname@example.org, 416 710 6079